Top 5 Social Apps Performance in Colombia Q3 2023

During the third quarter of 2023, the top 5 social apps in Colombia demonstrated notable trends in downloads, revenue, and active users. Here’s a detailed look at their performance.

TikTok saw a dynamic quarter with weekly revenue peaking at around $104K in the week of August 21. Weekly downloads fluctuated, reaching a high of approximately 621K in the week of September 18. The app maintained strong engagement with weekly active users hovering around 12M to 12.5M.

Facebook Lite had a relatively stable quarter in terms of downloads, peaking at about 344K in the week of September 18. Revenue remained consistent, averaging around $4K to $5K per week. Active users were steady, ranging from 27.2M to 27.8M throughout the quarter.

Threads exhibited significant variability in its weekly downloads, with an early high of 1.1M in the first week of July, then stabilizing around 50K towards the end of September. Active users also showed a fluctuating trend, peaking at approximately 1.9M in the week of September 11.

Instagram experienced consistent weekly downloads, averaging around 220K to 250K. Revenue was highest at around $86K in the first week of July. The app's active users remained stable, around 20M to 20.5M throughout the quarter.

Bigo Live - Live Streaming App had a varied performance in downloads, with a peak of approximately 50K in mid-August. Revenue showed an upward trend, culminating at around $9.6K in the last week of September. Active users ranged from 470K to 530K, indicating consistent engagement.

Overall, these top social apps demonstrated robust performance in Colombia during Q3 2023. For more detailed insights, visit Sensor Tower.